different Corporate World, Different Views on Success

Crown, 2004). Passport to Trade.0 project aims to remove this barrier by providing training materials in the languages of the country you are operating. The company gave the tools away, even in cases where the software could form the basis for commercial products, to demonstrate IBMs commitment to being a contributor to society. IBM then designated virtualization an emerging business opportunity and provided funding for argument has come full circle. In companies that think of themselves as social institutions, work is emotionally compelling and meaning resides in the organization as a whole rather than in a less sustainable cult of personality. Institutional logic holds that companies are more than instruments for generating money; they are also vehicles for accomplishing societal purposes and for providing meaningful livelihoods for those who work in them. Employees were, in essence, self-organizing. I say convenient because this lopsided logic forces companies to blank out the fact that they command enormous resources that influence the world for better or worse and that their strategies shape the lives of the employees, partners, and consumers on whom they depend. In so doing, they are able to produce new models for action that can restore confidence in business and will change the world in which we live. Whats more, these self-organized networks often keep good ideas alive long after an organization would have abandoned them. Note: For more details on the role of religion in peoples lives, by country, see our full topline findings.

Different Corporate World, Different Views on Success
different Corporate World, Different Views on Success

Above all, it provides an identity for the people who work for PepsiCo all over the world. Although a formal merger wouldnt occur for another year and a half, Shinhan and Chohung employees were working together on task forces and discussing best practices, and ideas were spreading that began to make the branches look more similar. Rather than viewing organizational processes as ways of extracting more economic value, great companies create frameworks that use societal value and human values as decision-making criteria.

It provides a rationale for acquisitions and investments. The name can change, but the identity and purpose will live. The great global enterprises are not waiting for grand new theories or perfect answers. Firms that present themselves as institutions concerned with serving society often come under more scrutiny than others do, and they must withstand criticism about the gap between stated aspirations and performance, financially and socially. The first enables the last. Great companies identify something larger than transactions or business portfolios to provide purpose and meaning. Skeptics abound, of course. As companies grow, acquire, and divest, the business mix changes frequently and job roles often vary across countries.